who

We operate as a cloud agency. That enables us to work with the best people, to bring out the best in people. We share the same eagerness, but bring our own experience and expertise.

 

In our cloud, we merge disciplines to enrich our ideas and increase impact. You are more than welcome to get on board – no reservation necessary.

Feel free to feed your curiosity and discover all the details about our past projects on this page.

​​

Founder Dennis van Aalst is the orchestrator of the cloud, while playing as one of the musicians himself.

​

ChatGPT on Dennis van Aalst:

"Meet Dennis, a visionary business and brand strategist dedicated to unlocking the untapped creative potential within individuals and organisations to catalyse change in our world. As both a creative thinker and a strategic doer, he leverages the power of business creativity to craft transformative ideas that propel entire organisations forward.

 

At the core of his approach is the development of groundbreaking concepts - ideas that seamlessly connect, captivate, and conquer, creating a ripple effect across the business landscape. Working at renowned agencies like DDB, Boomerang/Publicis Groupe, Havas Lemz he has demonstrated an exceptional ability to (re)position brands, orchestrate campaigns, and facilitate business creativity for meaningful transformations. Powered by behavioural design.

Driven by an unwavering belief that every day presents an opportunity for change, he thrives on managing seemingly impossible projects. He contributed to international projects like Sweetie for Terre des Hommes - honored with D&AD Pencils (Black, White Advertising & Marketing Communications, Yellow for Integrated/Earned Media and Innovative Media & Wood Pencil for Digital Marketing and Innovative Use of Technology) and Cannes Lions (Grand Prix for Good and 13 Golds; Cyber, Direct, Promo & Activation, Media, PR, Branded Content & Entertainment) - and Make Friends Across Religions (honored with Golden United Nations/RFBF Global Business & Interfaith Peace Medal).

 

Fuelling his own curiosity, he has conducted intriguing experiments. He pioneered the first radio program about advertising. He trained as a stand-up comedian, bringing laughter to diverse audiences from local community centers to national television. In a literary feat, he authored a book about the art of being oneself (Jezelfhulpboek), a testament to his commitment to authenticity. Additionally, he presented the daily Help Yourself Service and Het Nieuwe Normaal Journaal on national radio.

 

Today, as Strategy Lead at FCB Amsterdam and McCann Amsterdam, he channels his curiosity for human insights into business, brand, and communication strategies for national and international brands looking to drive change. "We're boundless in business. Understanding people to unlock potential is at the heart of everything we do."

​

As part of VIA Netherlands’ Taskforce Consumer Insights, he explores the magical world of insights. And as co-founder of Postcast Stories, he is the publisher of 'unexpected stories, for a change'. To spark a shift in insight or perspective."